Lucid Motives: Brooklyn, NY Freelance Graphic and Web Designer

Logo and Identity Design Work

Burgess Ventures Logo Design

Client: Burgess Ventures

I was contracted to design a logo mark for this upstart company from Brooklyn, NY. The company will offer upscale seasonal day trips and events to Eastern Long Island. The client wanted something clean, bold and modern for their mark. Conceptually, I wanted to convey a sense of perpetual movement in the mark.

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vidagirl Logo Design

Client: vidagirl

vidagirl, a premiere online magazine catering to young female Latinas, wanted to update their masthead logo mark to be more appealing to the core audience. We chose script typography that was customized into a bold, yet feminine mark.

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Feed Thy Soul Logo Design

Client: Feed Thy Soul

I was contracted to design a logo mark for an upstart health and wellness consultant from Brooklyn, NY. The client wanted something clean, simple and modern for their mark. Conceptually, they always envisioned a spoon as a part of the mark.

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Feed Thy Soul Logo Design Concepts

Client: Feed Thy Soul

Though the client chose to go another way with their logo mark, I always felt these concepts were exemplary ideas of a health and wellness company.

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Roxi Rioja Logo Design Concept

Client: Roxi Rioja

This is a concept for a logo mark for a new wine restaurant and lounge opening in Azusa, CA. The logo needed to emphasize the fact that the establishment will specialize in the red wines that originate from Rioja, Spain.

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New York Steak & Burger Co. Logo Design

Client: New York Steak & Burger Co.

I was contracted to develop a logo mark for a new restaurant opening in Manhattan in Spring of 2008. The client specifically wanted the logo to resemble an official stamp with laurel leaves.

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Students Do Care Logo Design

Client: Students Do Care

I developed this logo mark for a Chicago based student volunteer organization. The concept was to come up with a distinctive mark that would incorporate the ideas of volunteering and caring for your fellow human.

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Students Do Care Logo Design

Client: Dr. Theo

I was contracted to develop a logo mark for a Beverly Hills chiropractor. The client wanted simple and modern looking typography with a subtle logo mark to describe his practice.

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One Stone Logo Design

Client: One Stone, LTD

A new menswear store, opening in Dumbo, Brooklyn, contracted me to create a simple logo mark for the shop and the retail tags.

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Vires Corporation Logo Design Concepts

Client: Vires Corporation

This Florida based financial institution held a contest for designers to created their new logo mark. These were my submissions, which made it to the final round. This would also be the last time that I would create anything on a specualtive basis.

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Gotham Nites Logo Design

Client: Gotham Nightlife, Inc.

A New York city even promoter contracted me to create their official logo mark. The client wanted a design that would immediately convey the idea of New York city nightlife. The entire design was created in Adobe Illustrator.

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linda ferrando floral design Logo Concept

Client: linda ferrando floral design

This is a logo concept I created for this New York based floral designer. The client opted to go with a simple, text-based mark instead of this floral inspired mark.

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